Marketing, merchandising, and small steps that go a long way
Summer is here — and that means more homeowners and pros are turning to their local dealer for help with parts, service, and advice. This is your busiest season, and also your biggest opportunity to stand out. In this month’s OPE Business section, we’re sharing what smart independent dealers are doing right now to grow sales, build loyalty, and keep things running smoothly.
1. Prioritizing Fast Service Turnaround
Long wait times frustrate customers — especially in summer. Dealers with a streamlined intake process, clear communication, and well-stocked common parts shelves are winning repeat business.
Quick win: Pre-assemble maintenance kits for your most popular mower models to shave hours off turnaround time.
2. Staying Visible on Facebook
Marketing often gets pushed aside during the busy season — but the dealers who commit to consistent Facebook activity are seeing real results. Weekly posts, boosted service reminders, and simple videos go a long way toward keeping your name in front of local customers.
Need a hand? Joy of Mowing now offers monthly Facebook management for dealers, including custom content and boosted posts that qualify for co-op. Learn more here »
3. Highlighting What Makes You Different
Big-box stores don’t service what they sell. They don’t offer expert advice, real repair support, or the kind of hands-on help customers actually need. Independent OPE dealers do — and that’s why you’re the better choice.
Pro tip: Post a photo of your service tech team with this caption:
“They don’t service what they sell. We do — and we stand behind every piece of equipment.”
4. Tapping Into Seasonal Merchandising
Don’t wait until fall to promote blowers, trimmers, and seasonal accessories. Now’s the time to bundle products, offer package deals, and move high-margin add-ons.
Simple idea: Place goggles, gloves, and fuel mix near your tune-up drop-off station. Customers who stop in for service often pick up more than they planned.
Final Thought
Your customers aren’t just looking for equipment. They’re looking for a reliable, knowledgeable partner — someone who knows what they need and stands behind the sale. That’s you.
And we’re here to support you. Every dealer can claim a free dealer page on Joy of Mowing to promote their business to our growing audience of mowing fans. If you haven’t set yours up yet, you can do it here in less than 5 minutes:
👉 FREE DEALER PAGE
Let’s keep making this a great season,
— The Joy of Mowing Team