Facebook has become one of the most powerful tools for small businesses to engage customers and grow their brand. For Outdoor Power Equipment (OPE) dealers, it’s no different. With the right strategy, Facebook marketing can drive more traffic to your dealership and help you build long-term relationships with your customers.
At Joy of Mowing, we specialize in helping OPE dealers leverage Facebook to its full potential. We create custom posts, manage boosting, and ensure your dealership stays visible to the right audience—all while you focus on running your business. Here are the top 5 things every OPE dealer should be doing on Facebook:
- Share Seasonal Content
Align your posts with the time of year. During spring and summer, focus on showcasing your newest lawn mowers or seasonal equipment. In the fall and winter, emphasize maintenance services, special offers, and prep for the off-season. Facebook users respond well to timely, relevant content.
- Engage Your Audience with Questions and Polls
Posts that ask questions or offer simple polls invite interaction. Ask your followers about their favorite mower features or how often they maintain their equipment. This not only boosts engagement but also provides insights into your customers’ needs.
- Showcase Customer Testimonials
Your happy customers are your best advocates. Share their reviews, photos, or even quick videos of satisfied customers using equipment they purchased from you. Social proof can significantly impact new customers’ buying decisions.
- Utilize Facebook Events
Hosting a sale, demo day, or community event? Create a Facebook event! It helps you reach more people and keeps your audience informed. Facebook events can also be shared and discussed, increasing visibility organically.
- Boost Important Posts
Not every post needs a boost, but for key promotions or new product launches, it can be a game-changer. By boosting posts, you can target your ideal customer demographic and extend your dealership’s reach beyond your existing followers.
At Joy of Mowing, we can help you manage these strategies—and more. With our Facebook Marketing services, we create custom, engaging content tailored specifically to your dealership, and we strategically boost your posts to ensure they reach the right audience. Our goal is to maximize your visibility and help your dealership grow.
Ready to dominate Facebook? Our packages start at just $999/month, and we’ll work with you to create a plan that fits your dealership’s unique needs. Let’s chat and see how we can boost your online presence.