Surviving and Succeeding: Best Practices for OPE Dealers

by | May 1, 2023

As a seasoned outdoor power equipment (OPE) dealer, you have already faced and overcome the challenges of operating a business in a tough economy. You understand that success in a tough economy requires strategic planning and a commitment to providing the best products and services to your customers. In this article, we’ll discuss the key strategies to not just survive but thrive in a challenging economic environment.

 

Retain Your Valued Customers – Your existing customers are the foundation of your business, and it’s essential to keep them happy and coming back for more. Make sure you’re providing exceptional customer service and addressing any concerns they may have. Offer promotions and discounts to reward their loyalty, and make sure they feel valued and appreciated.

 

Attract New Business – Expanding your customer base is essential for the growth and success of your business, especially in a tough economy. Utilize digital marketing and social media to reach new audiences and consider offering promotions and discounts to attract new customers. Make sure your dealership is well-stocked with the latest products and equipment, and be prepared to answer any questions potential customers may have.

 

Offer Attractive Financing Options – It is important to make purchasing your products, specially the big-ticket items like lawn mowers, accessible for your customers. Financing options can be a game-changer for customers who are on a tight budget. Partner with a reputable financial institution to offer low monthly payment options and quick approval processes. This will make it easier for customers to purchase the equipment they need, even in a tough economy.

 

Stay Ahead of the Curve – Stay informed about industry trends and advancements, and make sure your dealership is well-stocked with the latest products and equipment. Attend trade shows and read industry publications to stay ahead of the competition, and make sure your employees are well-informed and able to answer any questions customers may have.

 

The Importance of a Happy Team – Your employees are the face of your dealership, and it’s essential to provide them with a positive work environment and the resources they need to succeed. Invest in employee training and development, and make sure they feel valued and appreciated. A happy team leads to happy customers, which will ultimately lead to success in a tough economy.

 

As experienced OPE dealers, you have the skills and knowledge to succeed in a tough economy. By focusing on customer retention, attracting new customers, offering attractive financing options, staying ahead of the competition, and investing in employee satisfaction, you’ll set yourself apart from your competition and ensure your continued success. Remember, tough times don’t last, but tough businesses do.