In 1933, the Conway Supply Co., Inc., was created; major stockholders being Albert O. Huckins of Ossipee, NH, and Arthur O. Lucy of North Conway, NH. For some years now, the two had operated a timber operation together, Huckins supplying the money and Lucy doing the actual logging and milling.
At this time, a defunct hardwood mill and property known as the Goulding Company became available through the Rochester Trust Co., a bank in Rochester, NH. The demise of Goulding was commonplaces happenstance of this period, it being the bottom of the Great Depression. Arthur began to reactivate the mills and drying operations, producing hardwood square stock used in furniture, wood heels and woodturnings.
With his customary exuberance and unlimited work ethic, Arthur set up a permanent sawmill and planer mill at the Conway site, initiating what became a main focus to the building trade. At first it was a wholesale operation, shipping by rail and truck to various distributors. However, soon residents began to request lumber for their own uses, and the Conway Supply Co. became both wholesale and retail, there being no other retail source nearer than North Conway or Silver Lake.