August might mark the end of summer break, but it’s far from the end of mower sales season. As lawns shift into their fall growth pattern, both homeowners and professional crews start thinking about next year’s equipment needs. The heat of summer is easing, grass is growing again, and customers are ready to make smart investments before the year ends. This is your chance to position your dealership as the go-to source for fall-ready mowers, attachments, and accessories.
Here are a few ways to make the most of the season:
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Showcase Fall-Ready Equipment – Feature mowers and attachments that handle thicker fall growth, leaf cleanup, and late-season turf prep. This could include baggers, dethatchers, or mulching kits. Offer live demos or invite customers for a “Fall Equipment Day” at your dealership.
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+ Bonus Tip: Snap photos of these products in action and post them on Facebook with a short seasonal tip—visual proof goes a long way in convincing buyers.
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Bundle & Save Offers – Pair new mower purchases with maintenance packages, extended warranties, or seasonal service discounts. Adding a fall tune-up or spring startup service at the time of sale makes your offer stand out and creates repeat business.
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+ Bonus Tip: Give bundled offers a name (like “Fall Ready Package”) to make them more memorable and easier to promote online and in-store.
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Promote Financing Options – Many buyers are in planning mode for 2025. Make it simple for them to say yes now with attractive payment plans or zero-interest promotions. Clear signage in-store and straightforward messaging online can make all the difference.
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+ Bonus Tip: Share real monthly payment examples in your ads—it helps customers picture how affordable their purchase could be.
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Stay Visible Online –Use Facebook posts (and boosted ads) to share seasonal tips, promotions, and equipment spotlights. Short videos showing your team in action – whether it’s testing new models or doing quick maintenance checks—help keep your brand top-of-mind.
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+ Bonus Tip: Schedule at least one post per week, and boost posts around weekends when customers are most likely thinking about their lawn.
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Late summer is a high-value window for both sales and service. With the right promotions and consistent visibility, you can keep customers engaged, move inventory before winter, and set yourself up for a strong, profitable start next spring.